Amanda is a creative leader with 18+ years experience delivering celebrated and commercially effective work for Australia's most iconic brands.
Known for bridging high level strategic thinking with roll up your sleeves execution she thrives on building brands with heart, leading integrated teams and creating psychologically safe cultures where creative people and ideas flourish.
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Business lead for Telstra CMO; led a cross functional team of 40+ across account service, strategy, creative and production
Trusted partner to Telstra's CMO team, consumer, small business, enterprise, retail and sponsorship marketing devisions
Led integration of Telstra's T22 and T25 business strategy into brand and comms
Spearheaded development of 'Australia is why' - Telstra's most successful brand platform, generating +$699M in brand value within 6mths
Delivered of two brand identity refreshes, including current brand iteration
Key driver behind Telstra's shift to a creatively awarded, customer-centric brand
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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This is footy country
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![Hello Christmas]()
Hello Christmas
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Australia is why
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