Amanda is a creative leader who has helped deliver celebrated and commercially effective work for some of Australia’s most iconic brands.
With over 15 years in the game, she thrives on the kind of diversity true creativity demands, moving seamlessly between strategic thinking and the nitty-gritty, the board room and the war room.
What sets her apart is her ability to lead with heart and laughs, building a culture and team where people and ideas flourish.
-
Business lead for Telstra CMO; led a cross-functional agency team of 40+ across account service, strategy, creative and production for Telstra advertising and creative.
Trusted partner to Telstra's CMO team, consumer, small business, enterprise, retail and sponsorship marketing divisions.
Led integration of Telstra's T22 and T25 business strategy into brand and comms.
Spearheaded development of 'Australia is why' - Telstra's most successful brand platform, generating +$699M in brand value within 6mths.
Delivered two brand identity refreshes, including current brand iteration.
Key driver behind Telstra's shift to a creatively awarded, customer-centric brand.
Awards: 6 Effies (including APAC), 4 Spikes Asia, 2 D&AD
-
Led ATL campaigns for Johnson & Johnson, Nestlé, NSW Rural Fire Service, The Cancer Council, Sydney Dogs & Cats Home.
Helped deliver 'I Am Fire' - one of the NSW Governments most effective behavioural change campaigns.
Awards: 3 x Effies (2016), Gold APG.
-
Supported sponsorship and event activation portfolios for HSBC and Qantas (Cricket Australia, Wallabies, Lions Tour, Waratahs).
Awards: MFA Award, Event Activation of the Year (CommsCon 2014).
-
Promotional and event ambassador for multiple brands including Mazda, Nintendo, HSBC, Suntory and Telstra.
