T E L S T R A
Hello christmas
A campaign showcasing Telstra’s role in connecting people to magic at Christmas.
Hello Christmas told a heartwarming Aussie story anchored in an iconic brand moment, calling Santa for free from a payphone. The integrated campaign sparked over 700k magical connections, lifted brand reputation and sentiment, and delivered standout retail results over the noisy holiday period.
+6%YOY
Mobile revenue
101%
Post-Paid Target
+18%
Discrete sNPS
53%
Lapsed customers felt better about the brand
+7pt
Brand Reputation
+2%
Brand Consideration
AWARDS
EFFIE AWARD, INSIGHT & STRATEGIC THINKING, SILVER
EFFIE AWARD, TELCO, BRONZE
CROCODILE AWARDS, INTEGRATED CAMPAIGN, SILVER
FESTIVAL OF MEDIA GLOBAL AWARDS, BEST CAMPAIGN FOR A HOLIDAY CELEBRATION, SILVER