A brand built on connection

As Australia’s largest telecommunications company, Telstra underpins the success of every state, city and remote community, from the Pacific to the Indian Ocean. A core utility since 1901, it’s as iconic as Vegemite, and its identity deserved to reflect that.

We created a pragmatic new identity rooted in Telstra’s historic legacy, yet flexible enough to evolve with the brand as it shapes Australia’s connected future.